ux forge
Design Better Experiences.
Through understanding cognitive biases, user behaviours, and design principles, we can create emphatic and memorable experiences.
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March 17, 2025
Imagine you’re shopping for a new laptop and one of the first laptops you see is priced at $2,500. Afterwards,…
February 23, 2025
Why do some designs feel intuitive while others seem chaotic and frustrating? The answer often lies in Gestalt principles—psychological rules…
January 26, 2025
Heuristics are the mental shortcuts we use to navigate the world, and they play a crucial role in shaping user…
October 25, 2024
Heuristics are the mental shortcuts we use to navigate the world, and they play a crucial role in shaping user…